With the ever increasing diffusion of ICTs in all walks of lives, connectedness is increasingly becoming a given part of our lives. This connectedness brings with it many opportunities and also presents many challenges. From the perspective of Individuals/Corporate/Government, the following represent some of the reasons for using social media:
Enhanced Outreach As the recent world events have demonstrated, social media have emerged as a powerful platform for forming an opinion as well as generating mass support. In India, Facebook alone has over 40 million users each. Even a micro blogging site Twitter has about 16 million users. These sites offer an opportunity to reach out this audience at a key stroke. Many of these facilitate access through mobile devices and with nearly 900 million mobile users in India, it offers an unprecedented outreach.
Real Time engagement Social Media releases the shackles of time and place for engagement. They can connect policy makers to stakeholders in real time. We have many recent examples where Social Media has played a huge role in different ways from saving someone’s life to form a government.
Individual Interaction In tradition forms of media, interaction with individual user is either not possible or is very limited. Social Media platform offers the ability to connect with each and every individual. Such an interaction also enables the marginalized to participate in discussions and present their point of view, thereby improving the political position of marginalized or vulnerable groups. It is specifically useful when seeking feedback on services rendered.